Compleat Thought & IFTD

I’m happy to announce that Compleat Thought and the International Fly Tackle Dealer (IFTD) are teaming to present the IFTD Social Media Lounge at this year’s show September 9th – 11th at the Denver Convention Center.

As I’ve been to the retailer shows in the past, this is the first time AFFTA has introduced [...]

Ross Does It Right

While there are multiple companies in the fly-fishing industry who run successful social media programs, Ross Reels/Ross Worldwide has developed an outstanding strategy to not only announce new products, but actually engage directly with customers who may have any questions or comments. In fact, they’ve also made it very fun to be a part of [...]

Why don't you reply?

Over the years in my social media experience, I’ve learned some important lessons. One of the most important, is I know who replies and who doesn’t. Now, I’m not referring to our normal personal contacts out there, as I do enjoy reading articles or having a simple laugh at someone’s experience. No, I’m talking directly [...]

No Pebble Mine Contests

Over the past several weeks, Sportsman’s Alliance for Alaska (SAA) has announced a few contests that I thought readers would like to explore. First, the official Twitter site of SAA (@nopebblemine) will be giving away Rise DVDs to 5 lucky followers once they hit 500. If you haven’t seen Rise, it’s the latest movie from [...]

Social Media ROI?

I get this question all the time, and my usual response is, “Well, what your ROI on magazine ads or direct mail?” Can’t measure it, huh? Recently, Erik Qualman went even further with the following video. I know I’ve talked about Erik before, but if you have a chance to read his book Socialnomics, please [...]