Costa announced last week that they were launching a new advertising campaign with fish sculptures made entirely out of their sunglasses. While I’ve been in this business for a while, I’ve never seen anything like this. From the official press release:

A mix of lenses, hinges, frame arms, nose pads, side shields and retainer cord segments from hundreds of Costa sunglasses went into building the mounted fish sculptures , currently on display in full-page, four-color ads in publications like Garden & Gun, Texas Monthly, Sport Fishing and Bassmaster.

Each fish was built using the sunglass lens color and frame technology necessary to catch that particular species.  The blue marlin model glows with dozens of Costa’s 580™ blue mirror lenses as scales and silver and black frame arms as fins.  Side shields and retainer cords add realistic detail to the billfish body.

Green mirror lenses, nose pads and hinges work together to create a life like bass fish form.  For the tarpon’s scales, more than 150 Costa 580™ silver mirror and gray lenses were used.  The fish also features frame arms to shape the fins and mouth, with a Costa ‘C’ logo accentuating its eye.

The company also announced that these sculptures will be donated to fishing and outdoor advocacy groups later this year.

Take a look at the following video on how these were developed:

A very creative and interesting concept – my only question is where are the salmon?

Bravo Costa – can’t wait to see where these end up.