I’m happy to announce that Compleat Thought and the International Fly Tackle Dealer (IFTD) are teaming to present the IFTD Social Media Lounge at this year’s show September 9th – 11th at the Denver Convention Center.

As I’ve been to the retailer shows in the past, this is the first time AFFTA has introduced a booth specific to those reaching out in the new media world of social outreach.

While I’m helping with both the IFTD Facebook and Twitter sites, I’ll also be manning the booth at the show where the industry can come learn about social media marketing, as well as industry experts who have already adopted social media as a part of their marketing plan.

The goal is to introduce fly-fishing industry leaders to this strategy, and also have a place for us that are already involved to meet and discuss.

Plans are being discussed about a possible time for panelists to answer question and discuss where they have found success, as well as share information with others on best practices and lessons learned. Additionally, we’re hoping to interview a few managers and post viral videos.

I’m really looking forward to this part of the show, and if we haven’t been introduced, please comment, send me an email, or just find me at the show.