While there are multiple companies in the fly-fishing industry who run successful social media programs, Ross Reels/Ross Worldwide has developed an outstanding strategy to not only announce new products, but actually engage directly with customers who may have any questions or comments. In fact, they’ve also made it very fun to be a part of their community. Geoff Samples, Sales Associate and director of their social media campaign, runs two contests a week on their Facebook page, including a ‘Trivia Tuesday’ and a ‘Where’s Your Ross Been?” photo contest on Thursdays. Each time, winners are picked and sent any variety of prizes.

Not only are they keeping it fun and answering any questions thrown their way, they also occasionally create viral videos to show their products strength and durability. Check out the latest below – it will have you squirming in your seat!

What is most impressive about this strategy, is that Ross has done all of this in-house. While most companies now are turning to their PR companies for help, it takes a tremendous amount of dedication to create something like this in their own building. And, in my opinion, a company is better served doing it in-house, as they have someone there on-site who knows the day to day operations.

So, hats off to Geoff and the entire Ross team for diving into the world of social media and running one of the best campaigns in the industry.

Find Ross on Facebook, Twitter, and YouTube